Consultancy
Market Research and Analysis
Strategic market research and competitive intelligence for business-to-business and industrial clients, qualitative and quantitative.
MRA
Market research helps a business not only compete with others in its industry but obtain analytical information on the competition, the market size and varied other market needs. The technique comprises both analytical and statistical research methods, adapted to harness and interpret information systematically.
Given the competitive scenario, businesses cannot hope to run on gut instinct alone. The market research analysis technique involves seeking opinion and conducting social research to get the information that is needed.
The association's market research practice can help you identify, measure, segment and capture market growth opportunities to support a go-to-market strategy. It provides strategic market research and competitive intelligence services to business-to-business and industrial clients, and excels at custom qualitative and quantitative research and high-level strategic analysis.
Qualitative methodologies
In-depth executive and technical interviews, conducted by phone or face-to-face; focus groups, conducted face-to-face, by phone and web, or completely online as a bulletin board or online group; ethnography; and usability. Moderators capture articulated and unarticulated insights from senior product and service decision-makers spanning multiple business-to-business and industrial sectors.
Quantitative methodologies
Online surveys and computer-aided telephone interviewing. The association has the talent in-house to programme, test, field and perform sophisticated data analytics and market modelling that provide actionable insights.
Study types routinely performed
- Market opportunity
- Voice of the customer and client: satisfaction, decision drivers, unmet needs, concept testing and usability
- Competitive intelligence
- Brand perception and awareness
- Industry analysis
Respondents recruited and surveyed
- Customers, lost customers and non-customers
- Distributors and competitors
- Influencers to the customer decision, such as engineering firms and architecture and design firms
- Regulators and public officials
- Thought leaders: journalists, academicians, associations and standards bodies, depending on the project
Secondary research and approach
Extensive secondary research is conducted on most projects, using proprietary and publicly-available databases, competitor literature and websites, trade shows, and industry statistics covering production, import and export, and value.
The formula: focus on the client's objectives; use sound classical research methodologies; add experienced consultants, proprietary analytical models, abundant creativity and sound business acumen. The association strives for insightful results, high in validity, reliability, repeatability and objectivity, focusing on your strategic objectives to help you determine where you are, where you need to be, and how to get there.