Surveys & Questionnaires

The association's survey services offer end-to-end data collection tailored for member organizations, handling survey design, sample targeting, questionnaire deployment and statistical reporting, to help associations measure member satisfaction, benchmark industry standards and drive policy initiatives.

Surveys and questionnaires are designed to collect and record information from multiple people, groups or organizations in a consistent way. They can be used on their own as data collection tools, but they are also an essential part of more complex data collection and analysis methodologies, such as randomized control trials and tracer studies.

A questionnaire is a set of questions used to gather information from individuals, while a survey is the broader process of collecting, analyzing and interpreting data from a group of people to understand trends and behaviours. Questionnaires are typically used to collect individual data, while surveys often involve multiple questionnaires and are used for statistical analysis.

Key to any successful research project is the ability to capture the information needed to answer the research questions and test the hypotheses. Questionnaires must be designed to collect the required information clearly and efficiently, and respondents must be provided with, and maintain, a high level of comprehension of the research subject. To ensure reasonable response rates, both the time and the opinions of potential respondents must be treated with respect. The association is expert in the design and development of survey instruments that provide the information required for effective decision making, while maintaining content, construct and criterion related validity.